Monday, 29 August 2011

What is SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a technique which lets the search engines know about your website/blog, asks them to index your pages, lets them display pages from your site in their search results thus bringing more traffic to your website/blog. Search Engine Optimization (SEO) includes the tips and tricks to get higher ranking in search results. Higher search engine ranking is very essential for earning good revenue and increasing sales. When someone talks about higher search engine rankings, it essentially means the top 10 ranking. If your website/blog ranks 39 out of 28476595, it’s of no use as not even 0.1% of online users go beyond 1st page of search results. Ask yourself, have you ever gone to the next page of search result to find out what you wanted?

Thus search giants now say that:

Anything which is not on the first page of Google search results (or any search engine) does not exist.

For Search Engine Optimization (SEO), you have to consider many things, like

  • How do search engines look at your site?
  • How often search engines index (indexing means search engine adds your web pages to their search results) your pages?
  • How do search engines evaluate your site?
  • What is the importance of keywords and right keyword density?
  • What is search engine penalty and how to tackle it?
  • Using search engine commands for better SEO.
  • What is keyword stuffing?
  • How to popularize your site on the internet for better SEO?
  • What is the importance of relevant and killer content?
  • What are filter words and what are stop words?
  • Importance of quality back links for better SEO?
  • How to maintain higher search engine rankings?
  • Importance of text for search engines?

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