Tuesday, 30 August 2011

How to SEO- SEO Blueprint

SEO is oxygen of your website and your business if you have one. Business owners can use other techniques to advertize their business but the website/blog owners have to rely solely on Search Engine Optimization (SEO). For website/blog owners, visitors are everything. Better SEO means more and quality visitors that means more revenue.

Here I have given a simple blueprint on how to optimize your site for search engines. Following these guidelines you can not only optimize your site for search engines but also can have better understanding of advanced Search Engine Optimization (SEO).

1. Keyword Research:

Keyword research is the first step towards successful Search Engine Optimization (SEO). Working on highly sought out and less competent keywords is always paying. Keywords targeting a specific niche (a specific area of a market) are worth a try. Building and optimizing a site without proper keyword research is like wandering in Amazon forest without GPS and even a map.

Several services are available for better keyword research, like:

Google adwords


Google adwords is the most accurate and up to date when it comes to Search Engine Optimization (SEO). For more information on keyword research through Google adwords, click here.

For a list of high paying keywords, click here.

2. Quality Content:

Your content is the most important thing in the eyes of search engines. They always crawl text and nothing else. A website/blog full of images or flash videos appears empty to a search engine. So the relevancy of your content matters a lot. Your content must match the keyword you are targeting for better SEO. And your content includes every bit of text on your web page like title, heading, post title and body text.

3. Content is the Monster:

Content is the key to your online success. Once you have put in some content, you have to put in more and more relevant content for better Search Engine Optimization (SEO). Ask yourself; won’t you like to go to a shop or a super store where everything is available under the same roof? So do your visitors think? The more content you put in your site, means you allow your visitors to grab everything under the same web blog. Thus search engines will like to rank your website higher.

4. Sitemap Submission:

Now it’s the time to submit your site to search engines for crawling, indexing and optimization. This is done by submitting sitemaps to search engines.

A sitemap is actually a graphical representation of all the links on your site. Looking at the sitemap, the search engines can determine all the pages on your website or blog.

Sitemap submission for Google.

Sitemap submission for yahoo.

Sitemap submission for Bing.

5. Back Link Building:

Second major factor in Search Engine Optimization (SEO); after relevancy; is popularity. Search engines determine a site’s popularity by the number of sites linking to it. More linking sites means more link popularity. If popular sites link to your site means your site has quality back links. This race of back link building can be won by submitting your site to blog directories, social bookmarking sites, article directories and writing articles related to your site and giving a link back to your site.

For more back link building techniques, click here.

For a list of blog directories and social bookmarking site (free and paid), click here.

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